40,000 cars. 15,000 bicycles. A very conservative estimate would suggest that 60,000 pairs of eyes pass through Nørre Allé. Every day. All year round. For the next several months, each and every one of them will see a new line of Copenhagen Science City posters. Ten new posters now hang on the board fence protecting the building site for University Hospital Rigshospitalet’s coming new wing for children: Børneriget.

By Jes Andersen, Copenhagen Science City.

New posters and revitalised favourites

The new line of posters are a revitalised version of the collections that have decorated fences for the Rigshospitalet North Wing and University of Copenhagen Niels Bohr Building. The posters were commisioned by the Copenhagen Science City-partner Rigshospitalet and include “oldies but goodies” such as the 2018 king size innovation district map and statements from Lord Mayor Frank Jensen and Regional Council Chair Sophie Hæstorp Andersen. However, there are also a few brand new ones.

Inventors, researchers and start-ups

New posters introduce Bettina Nygaard Nielsen who has invented a novel pain-treatment for children and Anders Juul who is working to understand and treat rare hormonal syndromes. A reworked version of the Copenhagen Science City factsheet highlights the innovation districts’ new favourite key figure: 350 start-up companies.

Targetting decision-makers

The aim of the new poster-line is to raise awareness of the innovation district. Not least of its value to society, in general, and to start-up culture in particular. Nørre Allé is one of the main thoroughfares for commuters from affluent neighbourhoods to the north of Copenhagen. Neighbourhoods that are likely to house investors, entrepreneurs and captains of finance and industry. With a bit of luck, the new line of posters will raise awareness of the district within this demographic of decision makers.